Books | The University Advancement Blog

20 Dec

CASE V recap: Lessons in loyalty

Thanks to all those involved in making this year’s CASE V Conference a success. I was honored to be a part of the conference, presenting “The Heretic’s Guide to Marketing to Millennials” with colleague John Dalton. The University Advancement Blog...
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29 Nov

Book review: Tiny Essentials of Donor Loyalty

Tiny Essentials of Donor Loyalty is the latest in the “Tiny Essentials” series and is written by one of philanthropy’s premier scholars, Adrian Sargeant, professor at Indiana University’s Center on Philanthropy. True to its title, the short book is excellent,...
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18 Oct

5 questions with Jim Langley

I’m introducing a new feature called “5 questions” on the University Advancement Blog. Jim Langley of Langley Innovations kicks off the series. Jim will keynote the CASE Indiana fall conference coming up on November 12 in Indianapolis. The conference has...
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4 Oct

Book review and staff retreat: StrengthsFinder 2.0

The Book I have always believed in “playing to your strengths,” so I was excited to read StrengthsFinder 2.0 by Tom Rath and take the online assessment. I also gave everyone in our External Affairs unit a copy and made...
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24 Aug

Book review: Crush It!

I want to “crush it” just as much, or more, than the next guy or gal, but Gary Vaynerchuk’s book had gathered dust on my shelf for nearly a year. Why am I late to the party? For one, his...
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5 Aug

eduWeb Conference recap

Last week I attended the eduWeb Conference in Chicago. It was my second year going to the conference, and this time was especially enjoyable. Our university won an eduStyle People’s Choice Award, and we also had the opportunity to present....
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20 Jul

Book review: Tribes: We Need You to Lead Us

Leaders create change. That’s my one-sentence summary of Tribes by Seth Godin. Godin defines a tribe as a group of people connected to one another, connected to a leader, and connected to an idea. Only two things are needed: a...
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28 Jun

Book review: Transforming a College

Transforming a College: The Story of a Little-Known College’s Strategic Climb to National Distinction is both an interesting and insightful case study about Elon College (now Elon University), which rose from relative obscurity and ordinary status in the 1970s to...
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7 Jun

Book review: Wooden: A Lifetime of Observations and Reflections On and Off the Court

The legendary John Wooden passed away on Friday at the age of 99. The greatest college basketball coach ever, Coach Wooden led his UCLA teams to 10 national championship in 12 years, including seven in a row…simply mind-boggling. (Upon hearing...
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30 Apr

An extraordinary time to be well-led

Last week was the spring conference for CASE Indiana (Council for Advancement and Support of Education). I joined the I-CASE board last year, and (even though I’m now biased) I think the programming at the fall and spring I-CASE conferences...
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The University Advancement Blog

Rob Zinkan's thoughts and recommended readings on university advancement

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