Change | The University Advancement Blog

31 May

Beyond the brand: The marketing department of the future

The following is a post that I wrote earlier this semester for Inside Higher Ed’s Call to Action marketing and communications blog. Today, higher education marketing tends to be an end-of-the-pipeline activity, based on raising awareness of and generating interest in programs...
Read more »

18 Oct

5 questions with @HipHopPrez Walter Kimbrough

I had the pleasure of working with Walter Kimbrough, president of Dillard University in New Orleans, earlier this year when he keynoted a CASE Indiana conference. (The next CASE Indiana conference is coming up November 1.) Dr. Kimbrough delivered an...
Read more »

12 Jan

2012 resolution: fewer meetings, fewer bad meetings

I don’t recall the who, what, when, or where. I just remember the response. Someone a few months ago asked me what I do at the university, and my eight-year-old daughter quickly piped up, “He just goes to meetings all...
Read more »

22 Sep

5 questions with E. Gordon Gee

Whether it’s the signature bow tie or comments about the BCS (Bowl Championship Series), E. Gordon Gee is one of the most recognized figures in higher education. Dr. Gee, now in his second stint as president of Ohio State University,...
Read more »

14 Aug

New visual identity: Seton Catholic Schools

This week marks the beginning of the school year for area K–12 schools, and it is a time of great excitement at Seton Catholic Schools. Earlier this year I joined the board of directors at Seton Catholic, a pre-K–12 school...
Read more »

30 Jun

Send them on a cruise: How to deal with your predecessor

I recently attended a retirement dinner for Doug Bennett, who steps down this week as president of Earlham College after 14 years of exemplary leadership. (President Bennett has one of the most eclectic and insightful blogs, The Observatory, of any...
Read more »

7 Feb

Book review: The First 120 Days: What a College President Must Do To Succeed

If you’re in development, then you’re likely familiar with Dr. Jerold Panas. Two of his books – Asking and Mega Gifts – should be on any fundraiser’s short list. His latest book, The First 120 Days: What a New College...
Read more »

28 Dec

Reflections on 2010

I’m wrapping up year one of the University Advancement Blog, and I hope it’s proven to be a resource for you. I couldn’t be more excited about the opportunities that lie ahead for my institution and for our team to...
Read more »

20 Jul

Book review: Tribes: We Need You to Lead Us

Leaders create change. That’s my one-sentence summary of Tribes by Seth Godin. Godin defines a tribe as a group of people connected to one another, connected to a leader, and connected to an idea. Only two things are needed: a...
Read more »

28 Jun

Book review: Transforming a College

Transforming a College: The Story of a Little-Known College’s Strategic Climb to National Distinction is both an interesting and insightful case study about Elon College (now Elon University), which rose from relative obscurity and ordinary status in the 1970s to...
Read more »

The University Advancement Blog

Rob Zinkan's thoughts and recommended readings on university advancement

Category Archives: Change