Conferences | The University Advancement Blog

6 Jul

Being president versus doing president

Last month I attended the inaugural Ohio Student Affairs Conference at Wright State University in Dayton. As part of the conference, Rebeckah Hester (Indiana University East director of campus life) and I gave a presentation on breaking down silos to...
Read more »

22 Nov

CASE Indiana: Can colleges brand?

Elizabeth Scarborough, CEO of SimpsonScarborough, keynoted the recent CASE Indiana conference on 11.11.11 at Ball State. A dynamic speaker, Scarborough told us “Why Colleges Can’t Brand.” According to her, higher ed institutions can’t brand because: Every time we say “brand,”...
Read more »

21 Nov

AMA Symposium: Authentic branding; breaking down silos

A few weeks ago I attended the AMA Symposium for the Marketing of Higher Education in Chicago. There were two excellent keynotes on branding – “Authentic Branding” by Rich Lyons, Dean of the Haas School of Business at UC Berkeley,...
Read more »

31 Oct

5 questions with Elizabeth Scarborough

I have the pleasure of serving on the CASE Indiana board (CASE Indiana is one of only a few state chapters of CASE in the country), and I am very excited about our upcoming fall conference on November 11, at...
Read more »

8 Apr

Indiana Public Relations Leadership Summit recap

Last week I attended the annual Indiana Public Relations Leadership Summit in Indianapolis. This year’s theme was Creating, Building, and Defending Brands. William Whitman Jr., Vice President of Communications at McDonald’s USA gave an excellent keynote. The audience was enthralled...
Read more »

18 Feb

5 questions with Robert Moore

During the past seven months, I have twice had the fortune of hearing Dr. Robert Moore speak at conferences. Rob is President and CEO of Lipman Hearne and author of The Real U: Building Brands That Resonate with Students, Faculty,...
Read more »

20 Dec

CASE V recap: Lessons in loyalty

Thanks to all those involved in making this year’s CASE V Conference a success. I was honored to be a part of the conference, presenting “The Heretic’s Guide to Marketing to Millennials” with colleague John Dalton. The University Advancement Blog...
Read more »

18 Oct

5 questions with Jim Langley

I’m introducing a new feature called “5 questions” on the University Advancement Blog. Jim Langley of Langley Innovations kicks off the series. Jim will keynote the CASE Indiana fall conference coming up on November 12 in Indianapolis. The conference has...
Read more »

5 Aug

eduWeb Conference recap

Last week I attended the eduWeb Conference in Chicago. It was my second year going to the conference, and this time was especially enjoyable. Our university won an eduStyle People’s Choice Award, and we also had the opportunity to present....
Read more »

20 Jul

Book review: Tribes: We Need You to Lead Us

Leaders create change. That’s my one-sentence summary of Tribes by Seth Godin. Godin defines a tribe as a group of people connected to one another, connected to a leader, and connected to an idea. Only two things are needed: a...
Read more »

The University Advancement Blog

Rob Zinkan's thoughts and recommended readings on university advancement

Category Archives: Conferences