Marketing | The University Advancement Blog

31 Oct

5 questions with Elizabeth Scarborough

I have the pleasure of serving on the CASE Indiana board (CASE Indiana is one of only a few state chapters of CASE in the country), and I am very excited about our upcoming fall conference on November 11, at...
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22 Sep

5 questions with E. Gordon Gee

Whether it’s the signature bow tie or comments about the BCS (Bowl Championship Series), E. Gordon Gee is one of the most recognized figures in higher education. Dr. Gee, now in his second stint as president of Ohio State University,...
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14 Aug

New visual identity: Seton Catholic Schools

This week marks the beginning of the school year for area K–12 schools, and it is a time of great excitement at Seton Catholic Schools. Earlier this year I joined the board of directors at Seton Catholic, a pre-K–12 school...
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8 Apr

Indiana Public Relations Leadership Summit recap

Last week I attended the annual Indiana Public Relations Leadership Summit in Indianapolis. This year’s theme was Creating, Building, and Defending Brands. William Whitman Jr., Vice President of Communications at McDonald’s USA gave an excellent keynote. The audience was enthralled...
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18 Feb

5 questions with Robert Moore

During the past seven months, I have twice had the fortune of hearing Dr. Robert Moore speak at conferences. Rob is President and CEO of Lipman Hearne and author of The Real U: Building Brands That Resonate with Students, Faculty,...
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24 Aug

Book review: Crush It!

I want to “crush it” just as much, or more, than the next guy or gal, but Gary Vaynerchuk’s book had gathered dust on my shelf for nearly a year. Why am I late to the party? For one, his...
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5 Aug

eduWeb Conference recap

Last week I attended the eduWeb Conference in Chicago. It was my second year going to the conference, and this time was especially enjoyable. Our university won an eduStyle People’s Choice Award, and we also had the opportunity to present....
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28 Jun

Book review: Transforming a College

Transforming a College: The Story of a Little-Known College’s Strategic Climb to National Distinction is both an interesting and insightful case study about Elon College (now Elon University), which rose from relative obscurity and ordinary status in the 1970s to...
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Rob Zinkan's thoughts and recommended readings on university advancement

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